The complex field of Newsroom automation and distributed media has been dominated by the MOS protocol in recent years. MOS allows a standardised connection via TCP/IP between news
management and media infrastructures, creating an interactive data exchange between the text news workflow, and the video media ingest, editorial and play-out systems.

In the past MOS connectivity has primarily been a feature of proprietary format video servers and specialised news edit products - however, with the rise of QuickTime as a primary media format, and the popularity of Apple's Final Cut Pro editing system, the News World is changing, and the reality of an ‘end-to-end’ digital media workflow for News, leveraging reliable, Unix based Apple Macintosh computers and QuickTime video, has arrived.

SIENNA™ is a family of technologies realising an efficient and fully integrated QuickTime and MOS based news workflow, designed to be utilised with MOS News Systems such as ENPS, alongside a Final Cut Pro based QuickTime media infrastructure. SIENNA offers unprecedented functionality, for a complete and efficient workflow, with performance and capabilities exceeding traditional systems costing many times more.